Boeira Garden Hotel

MD3 presented the client with a brand identity proposal for the Boeira Garden Hotel, a hotel space that unites the city with nature.

The hotel’s brand identity is the symbiosis between nature and the city. It emphasises the hotel’s health and wellness services while embedding the culture and the space’s architectural features.

This brand identity was designed based on the existing grid. The city is represented by the geometric shapes of the letters that recall the concrete of the building and the curvature of the bridge. And nature is represented by the graceful and delicate bird, which inspires care and elegance.

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