Porta B

MD3 accepted the challenge of developing an identity for the restaurant Porta B.

Porta B is a café, restaurant, and snack bar in the centre of Leiria. Its target audience is mainly students and workers from the area.

We developed a logo with an expressive B to captivate a younger audience and a series of associated illustrations that make the brand more accessible to the target audience. The result is a brand that invites the target audience in, showing a pleasant and cheerful place to be.